Ferrari Unveils $640,000 Luce EV as Backlash Wipes 7% Off Shares
Updated
Updated · The San Francisco Standard · May 30
Ferrari Unveils $640,000 Luce EV as Backlash Wipes 7% Off Shares
3 articles · Updated · The San Francisco Standard · May 30
Summary
$640,000 Luce, Ferrari’s first electric supercar, drew immediate ridicule after its debut, with critics and fans saying the Jony Ive-designed model looks nothing like a Ferrari.
7% drop in Ferrari’s Milan-listed shares followed the unveiling as investors and online commenters fixated on the car’s Apple-like styling, limited range and steep price.
Jony Ive’s LoveFrom was hired to break from Ferrari’s traditional design language, with Chairman John Elkann citing the Apple Watch as a model for digitally reinventing an analog product.
Some reviewers praised the interior and cleaner design, but the broader backlash underscored the risk Ferrari faces as it pushes into EVs without alienating its core brand loyalists.