Fox Plans $22 Billion Roku Deal to Reach 100 Million Households
Updated
Updated · The Verge · Jun 16
Fox Plans $22 Billion Roku Deal to Reach 100 Million Households
3 articles · Updated · The Verge · Jun 16
Summary
$22 billion would give Fox direct access to Roku’s 100 million-household user base, the central asset in Lachlan Murdoch’s push to deepen Fox’s streaming reach.
Fox told investors Roku and Fox would keep operating separately, while Fox-owned content would get more prominent placement on Roku’s home screen to lift viewership and ad revenue.
That approach builds on Fox’s earlier streaming moves, including its 2020 Tubi purchase and a newer subscription service centered on news and live sports.
Regulatory approval is still required, but the combined company would rank as the third-largest player in U.S. television by viewing share if the acquisition closes.