Google DeepMind Invests $75 Million in A24 to Tap Filmmaking Workflow for AI Tools
Updated
Updated · IndieWire · Jun 24
Google DeepMind Invests $75 Million in A24 to Tap Filmmaking Workflow for AI Tools
3 articles · Updated · IndieWire · Jun 24
Summary
$75 million gives Google DeepMind a non-exclusive research partnership with A24 focused on its production process, not its film library, as the companies build AI infrastructure and filmmaking tools.
A24 said the deal excludes training on its movies and is meant to keep artists in control, with partner Scott Belsky saying the tools will differ from prompt-based generative AI that many creators resist.
The collaboration could still place AI deeper into storyboarding, editing, reshoots and distribution, because DeepMind is gaining visibility into how A24 selects projects, solves problems and supports risk-taking filmmakers.
The pact lands as Hollywood pushes AI further into production and has already drawn backlash from A24 fans, who see the studio's taste-driven workflow as a core creative asset rather than just an operational system.
Is A24's deal with Google the end of its celebrated independent spirit?
When AI enters Hollywood's creative core, who will own the art: the human artist or the corporate algorithm?
Google Invests $75 Million in A24: DeepMind Partnership Aims to Transform Filmmaking with AI Tools
Overview
Google has made its first direct investment in a movie studio by putting $75 million into A24, launching a multiyear partnership between Google DeepMind and A24 Labs. Together, they aim to create new AI-powered tools that enhance filmmaking and distribution, focusing on empowering artists rather than replacing them. The collaboration is designed to preserve creative control and encourage artistic risk-taking, with A24’s Scott Belsky emphasizing that the AI tools will not be the typical 'prompted generation' type. By working closely with filmmakers, both companies hope to develop technology that truly supports authentic storytelling.