Honda CR-V Tops Largest U.S. Segment in 2026 JD Power Study as Toyota Changeover Disrupts RAV4
Updated
Updated · Automotive News · Jun 26
Honda CR-V Tops Largest U.S. Segment in 2026 JD Power Study as Toyota Changeover Disrupts RAV4
3 articles · Updated · Automotive News · Jun 26
Summary
Honda's CR-V took the top spot in the nation’s largest vehicle segment in the 2026 J.D. Power quality study, unseating the Ford F-150 and Toyota RAV4.
Supply shortages helped reshape the rankings, while Toyota was also navigating a disruptive RAV4 model changeover that weakened its hold on the segment lead.
The result gave Honda a segment-level win even as Ford posted a broader quality turnaround, with the automaker earlier reported as the top mainstream brand in the same study.
J.D. Power’s Initial Quality Study measures owner-reported problems in the first 90 days, making the CR-V’s rise a notable signal of execution during a strained supply environment.