Sony Ends Loss-Selling for PlayStation Hardware as AI-Driven Parts Costs Push PS6 Build Near $960
Updated
Updated · Eurogamer.net · Jun 30
Sony Ends Loss-Selling for PlayStation Hardware as AI-Driven Parts Costs Push PS6 Build Near $960
3 articles · Updated · Eurogamer.net · Jun 30
Summary
Sony said it will no longer sell PlayStation hardware at significant losses, signaling future console pricing will more directly reflect manufacturing costs.
Hideaki Nishino said absorbing all component inflation is "not realistic," citing AI-driven increases in high-speed memory and storage costs; an industry estimate put PS6 build cost near $960.
Sony has already raised PS5 prices multiple times outside Japan, most recently in March, and Nishino said those increases have not hurt customer demand.
That stance comes as PS5 hardware sales have weakened: US sales in May fell 58% year on year to Sony's lowest level for the month since 2000, while UK sales also dropped sharply.
Sony still has not set a PS6 launch date or price, but the new policy points to a materially more expensive next-generation console.