Updated
Updated · Business Insider · Jul 8
Fiat Launches $13,995 Topolino EV in US as Brand Chases Buyers With 46-Mile Microcar
Updated
Updated · Business Insider · Jul 8

Fiat Launches $13,995 Topolino EV in US as Brand Chases Buyers With 46-Mile Microcar

3 articles · Updated · Business Insider · Jul 8

Summary

  • $13,995 gets U.S. buyers Fiat’s two-seat Topolino EV, though the launch version is limited to private property and tops out at 19 mph.
  • A free conversion kit due this fall would raise top speed to 25 mph and make the roughly 1,000-pound microcar street-legal as a low-speed vehicle, with an estimated 46 miles of range.
  • Fiat is testing a rare low-price niche in a market where the average new-vehicle transaction price hit $50,900 this spring and only 10 models start below $25,000.
  • The launch also gives Fiat a needed U.S. spotlight: its lineup now includes only the 500e, and the brand sold just 228 vehicles through June, down 75% from a year earlier.

Insights

Is Fiat's Topolino a new vision for American city driving or just a very expensive golf cart?
Can a 19-mph 'little mouse' made in Morocco actually revive Fiat's failing U.S. brand?