Updated
Updated · 9to5Mac · Jul 8
Amazon Cuts Apple Devices by Up to $450 as MacBook Prices Rise
Updated
Updated · 9to5Mac · Jul 8

Amazon Cuts Apple Devices by Up to $450 as MacBook Prices Rise

3 articles · Updated · 9to5Mac · Jul 8

Summary

  • $449 discounts led Amazon’s latest Apple sale, with the 14-inch M5 Pro MacBook Pro 2TB dropping to $2,549.99 and the 15-inch M5 MacBook Air 512GB to $1,249.99.
  • Those markdowns stand out because Apple’s latest MacBook prices have risen, leaving Amazon’s current offers among the deepest available on current-generation models.
  • Apple Watch Ultra 3 configurations with Ocean Bands fell $99 to $699, while other current MacBook Pro models were also discounted, generally starting with at least $150 off.
  • Woot separately offered 'pristine' iPhone 17 Pro Max units with 100% battery life for up to $449 off Apple’s unlocked prices, extending the broader summer push on Apple gear.

Insights

With new Windows rivals and Apple's budget models, is the M5 MacBook Air's premium status already under threat?
Amid soaring component costs, are Apple's rapid MacBook discounts a temporary tactic or the new normal for tech pricing?
As the AI boom devours memory chips, can consumer laptops like the MacBook Air remain affordable for the average user?