OnePlus Confirms Exit From U.S., Canada and Europe as Oppo Restructures Amid 10% Share Slide
Updated
Updated · Neowin · Jul 16
OnePlus Confirms Exit From U.S., Canada and Europe as Oppo Restructures Amid 10% Share Slide
3 articles · Updated · Neowin · Jul 16
Summary
OnePlus said it is pulling out of the U.S., Canada and European markets, confirming a retreat Bloomberg had reported could begin this week.
Oppo’s restructuring is driving the move after weak momentum in the U.S., Europe and India and mounting concerns around Chinese smartphone brands in the U.S.
China remains active for OnePlus for now, but the shutdown could spread to other markets including India next year; sibling brand Realme is also leaving China.
ColorOS 17 is replacing OnePlus’s software identity for eligible devices, extending Oppo’s broader plan to fold OnePlus and Realme closer into its core brand.
Oppo and its sub-brands ranked fourth in global smartphone shipments in Q2 2026, but their market share fell to 10%, down 2 percentage points from a year earlier.