Updated

Updated · Fortune · Jul 17

Trump Media to Sell Millisecond-Faster Truth API Access as SEC Weighs Cutting 4 Filings to 2

Updated

Updated · Fortune · Jul 17

Trump Media to Sell Millisecond-Faster Truth API Access as SEC Weighs Cutting 4 Filings to 2

Q: Can selling access to presidential posts rescue a company whose stock has plummeted 84% since its public offering?

Probably not on its own. The new Truth API could create a real, higher-margin revenue stream because President Trump’s posts can move markets, and Wall Street firms, newsrooms and trading shops do pay for low-latency, machine-readable feeds. If TMTG can convert that demand into recurring contracts, it would be more valuable than relying mainly on advertising. But the scale of the company’s financial problems is much larger than what this product alone is likely to fix. TMTG reported only about $871,000 in revenue in the first quarter of 2026 while posting a net loss of $405.9 million. For 2025, it reported $3.7 million in annual revenue and a $712 million net loss. Its shares have fallen 84% since listing, and the stock hit a fresh low around the API announcement. Those numbers suggest the company needs a far broader turnaround than a single data product. The API does have strategic logic. It monetizes something scarce: verified, real-time access to posts from an account that investors and journalists already monitor closely. It may also reduce unauthorized scraping and open a second licensing market for AI training, though that area carries copyright and compliance risks. The bigger issue is whether demand is large and durable enough to materially change TMTG’s economics. Unless the API quickly produces meaningful recurring revenue at a scale far above the company’s current media business, it is more likely to help at the margin than to rescue the company.

3 articles · Updated · Fortune · Jul 17

August 1 is the planned launch date for Truth API, a paid feed giving investors millisecond-faster access to top Truth Social posts that experts say can move markets.
Securities lawyers and former SEC officials said the service could create a two-tier market by selling early access to potentially material information while ordinary investors see the same posts later.
The fairness concern is sharpened by Trump’s dual role: he is Truth Social’s most-followed user with 12.9 million followers and the biggest shareholder of parent company TMTG, which could profit from his market-moving posts.
At the same time, the SEC is considering letting companies report semiannually instead of quarterly, a shift critics say would leave investors with fewer regular public disclosures even as paid private information channels expand.
The debate lands as TMTG seeks new revenue after a $405.9 million first-quarter net loss, and experts warn confidence in U.S. markets could erode if investors see the system as rigged.