Netflix Uses Generative AI in 300 Projects as 'The American Experiment' Alters 17 Minutes
Updated
Updated · The A.V. Club · Jul 17
Netflix Uses Generative AI in 300 Projects as 'The American Experiment' Alters 17 Minutes
3 articles · Updated · The A.V. Club · Jul 17
Summary
Netflix said it has used generative AI across 300 projects, with 'The American Experiment' including 17 minutes of AI-altered footage.
That disclosure came just after the streamer’s second-quarter earnings call, where management highlighted AI tools while facing fresh scrutiny over growth and strategy.
Investor pressure intensified after Netflix forecast $12.9 billion in current-quarter revenue and 82 cents a share in earnings, both below analysts’ expectations.
Shares fell 9% after hours on those forecasts, underscoring concern that the company’s programming expansion and new tools may not quickly revive momentum.