Updated
Updated · The Japan Times · Jul 17
Apple Lifts Japan iPhone 17 Prices 10% to ¥142,800 as Yen Hovers Near 40-Year Low
Updated
Updated · The Japan Times · Jul 17

Apple Lifts Japan iPhone 17 Prices 10% to ¥142,800 as Yen Hovers Near 40-Year Low

3 articles · Updated · The Japan Times · Jul 17

Summary

  • ¥142,800 is now the starting Japan price for the 256GB iPhone 17, up about 10% from ¥129,800; the 256GB iPhone 17 Pro rose 8.3% to ¥194,800.
  • The increases come as the yen stays near its weakest level in roughly four decades, pushing up costs for imported goods across Japan.
  • Apple also raised prices for some Apple Watch and AirPods models by as much as 10%, while its Japan unit declined to comment on the changes.
  • Three weeks ago Apple lifted global prices for Macs, iPads, home devices and Vision Pro over a memory-chip shortage, but iPhones were excluded then and there is no sign of broader iPhone hikes outside Japan.

Insights

With Japan's yen falling, will Apple's latest price hike finally break its customers' famous brand loyalty?
Is the AI chip boom making premium tech permanently more expensive for everyone, not just Japan?