Netflix Buys InterPositive for $587 Million as AI Spreads Across 300 Productions
Updated
Updated · Los Angeles Times · Jul 17
Netflix Buys InterPositive for $587 Million as AI Spreads Across 300 Productions
3 articles · Updated · Los Angeles Times · Jul 17
Summary
$587 million is the price Netflix disclosed in a securities filing for Ben Affleck’s AI film-tech startup InterPositive, turning its March deal into one of Hollywood’s biggest AI bets.
InterPositive, founded in 2022, builds filmmaker-focused generative tools for complex shots and postproduction; Netflix says the technology will remain exclusive to its productions and Affleck will stay on as a senior advisor.
Ted Sarandos said AI is already used in roughly 300 Netflix productions, citing a docuseries with 17 minutes of AI-enhanced footage produced twice as fast and at half the cost of older methods.
The push comes as Netflix stock is down 21% year to date and Hollywood unions press for AI guardrails that protect human performances and creative control.
Is Netflix's $587M AI purchase a brilliant move or a huge legal gamble amid ongoing copyright battles?
Ben Affleck's AI aims to help creators, but will it end up replacing the artists it's supposed to serve?
Netflix Acquires InterPositive for $587M: How AI Is Reshaping Hollywood’s Creative and Labor Landscape
Overview
On July 17, 2026, Netflix made a major move by acquiring InterPositive, an AI company founded by Ben Affleck, for $587 million. This deal highlights Netflix’s strong commitment to bringing advanced AI into its operations and upgrading its technological infrastructure. Ben Affleck emphasized the long-standing connection between technology and artistic growth, pointing out a shared vision between InterPositive and Netflix. The integration is not just about technology, but about fostering innovation that supports creative work in entertainment. InterPositive’s AI expertise will be closely integrated to help Netflix lead in creative and responsible use of advanced technology.