Apple Eyes $1,299 iPhone 18 Pro in September as Foldable Ultra Nears Debut
Updated
Updated · Mashable · Jul 22
Apple Eyes $1,299 iPhone 18 Pro in September as Foldable Ultra Nears Debut
3 articles · Updated · Mashable · Jul 22
Summary
$1,299 is the reported target price for the iPhone 18 Pro, about $200 above last year's model, with Apple expected to unveil the Pro line in early September.
$150 higher memory-chip costs and an AI-driven RAM shortage are pushing prices up, after Tim Cook said increases were unavoidable and leaks intensified following a hack of internal documents.
Three premium models — iPhone 18 Pro, Pro Max and a foldable iPhone Ultra — are tipped for the fall event, while the regular iPhone 18, 18e and iPhone Air are rumored for March 2027.
12GB RAM across the lineup, new A20 and A20 Pro chips, a C2 modem, satellite 5G and upgraded WiFi are among the expected hardware changes, with the Pro models also tipped for bigger batteries.
Variable-aperture cameras and a more chatbot-like Siri in iOS 27 point to Apple's broader push to pair hardware upgrades with AI features under incoming CEO John Ternus.