Food Never Comes Draws 700,000 Fake Orders Across 11 Countries Since May
Updated
Updated · Ynetnews · Jul 18
Food Never Comes Draws 700,000 Fake Orders Across 11 Countries Since May
3 articles · Updated · Ynetnews · Jul 18
Summary
About 700,000 fake orders have been placed on Ho-yoon Pa’s Food Never Comes since its May launch, with roughly 35,000 weekly users ordering meals that are never cooked or delivered.
Pa, a 23-year-old South Korean student, built the app after trying to curb her own food-delivery habit; users simulate checkout, fees and courier tracking, then get a message that their money was saved.
Pa says many users order expensive meals or large quantities for the feeling of abundance, and she and some users report the ritual can reduce real food-delivery spending.
Experts say the app’s appeal reflects less a simple dopamine hit than a search for escape, control and low-risk novelty during prolonged social and economic stress.
In South Korea, where delivery use is exceptionally high and single-person households exceed 8 million, the app has become a symbol of how digital rituals are replacing older social habits.