Updated
Updated · Variety · Jul 22
Jimmy Kimmel Returns With Celebrity Millionaire on July 22 as His Late-Night Audience Hits 3.15 Million
Updated
Updated · Variety · Jul 22

Jimmy Kimmel Returns With Celebrity Millionaire on July 22 as His Late-Night Audience Hits 3.15 Million

3 articles · Updated · Variety · Jul 22

Summary

  • ABC airs Jimmy Kimmel’s new celebrity edition of “Who Wants to Be a Millionaire” on July 22 at 8 p.m. ET, with Ben Affleck and Jamie Ding plus Larry and Cazzie David opening the season.
  • Kimmel said the primetime quiz show is easier than “Jimmy Kimmel Live,” with no writing and more built-in drama, while celebrity pairs compete for charity.
  • The return comes after “Jimmy Kimmel Live” posted a record June average of 3.15 million viewers, up 17% from May, with adults 18-49 more than doubling to a 0.37 rating.
  • Kimmel joked CBS helped those gains after canceling “The Late Show With Stephen Colbert,” though he said late-night TV still draws sizable linear and next-day digital audiences.

Insights

Is Kimmel's record viewership a temporary surge or a new survival strategy for broadcast late-night TV?
Why is Kimmel worried about his future in late-night despite achieving his best ratings in the show's 23-year history?
As CBS saves millions by replacing Colbert, is this the beginning of the end for big-budget late-night talk shows?