MeBeMe Launches iOS App With 75 Identities to Curb Doomscrolling
Updated
Updated · TechCrunch · Jul 23
MeBeMe Launches iOS App With 75 Identities to Curb Doomscrolling
1 articles · Updated · TechCrunch · Jul 23
Summary
MeBeMe officially launched on iOS last Wednesday, offering a free app that tries to break doomscrolling by prompting users to complete short real-world missions instead of blocking phone access.
More than 75 identities — from mathematician and runner to classics reader — shape those prompts, with users able to pick several at once and set notification frequency from daily to occasional.
A Siri-powered “Break Your Scroll” feature can read missions aloud, while the app avoids ads and subscriptions and says all user data stays on the device unless anonymous sharing is enabled.
Founder Eric Wolfram said he first built MeBeMe for his son, then expanded it as demand grows for tools that reduce social media addiction by nudging habits rather than locking users out.