LG Disables McAfee Pop-Up in Windows 11 Monitor App After 3 Days of Backlash
Updated
Updated · Ars Technica · Jul 23
LG Disables McAfee Pop-Up in Windows 11 Monitor App After 3 Days of Backlash
3 articles · Updated · Ars Technica · Jul 23
Summary
Microsoft said LG has agreed to turn off the McAfee trial pop-up in its Monitor App Installer, an immediate step after complaints that the app arrived via Windows Update and showed ads on connected PCs.
285,000 Reddit views and a July 19 escalation by Epic Games CEO Tim Sweeney pushed the issue to Windows chief Pavan Davuluri, who said Microsoft contacted LG and secured the change within three days.
LG defended itself by saying McAfee is never installed without explicit user consent and that the installer was distributed through Microsoft’s Windows process, even as users reported seeing the ad without choosing an install.
The dispute widened scrutiny of Windows’ device-metadata pipeline, which lets hardware vendors silently deliver companion apps; complaints about LG’s app date back to July 2025, and its rating fell to one star.