Retailers Launch Christmas in July Deals Through July 26 as Some Holiday Discounts Top 50% Off
Updated
Updated · The Guardian · Jul 23
Retailers Launch Christmas in July Deals Through July 26 as Some Holiday Discounts Top 50% Off
3 articles · Updated · The Guardian · Jul 23
Summary
July 26 deadlines now frame “Christmas in July” promotions at Macy’s, Best Buy, Nordstrom and other retailers, pushing Black Friday-style holiday shopping into midsummer.
High living costs are driving the pitch: buying gifts early may spread spending out, while out-of-season items such as winter boots, jackets and travel gear are seeing some of the steepest markdowns.
More than 50% off appears on selected items, alongside examples such as a Kindle at $84.99, Merrell boots at $89.99 and a Patagonia parka at $219.45.
Some advertised doorbusters are not true bargains, the report says, noting certain products are routinely sold at similar prices and urging shoppers to check price history before buying.