Meta to Test Full-Screen Facebook Video Default for 430 Million Marketplace Listings
Updated
Updated · PPC Land · Jul 25
Meta to Test Full-Screen Facebook Video Default for 430 Million Marketplace Listings
3 articles · Updated · PPC Land · Jul 25
Summary
Later in 2026, Meta will test opening Facebook directly into full-screen video for a subset of users, with Classic Feed moved to a second tab and an opt-out back to Feed-first.
The rollout starts in unnamed international “video-heavy” countries, with a possible U.S. expansion next year, potentially shifting ad impressions from Feed formats toward 9:16 video placements.
The same July 24 post also launched Seller—a standalone app for high-volume Marketplace users—and a free selfie-based Facebook Verified badge starting July 27, while Meta explores small-business listings on Marketplace.
Marketplace now carries 430 million items and 44 million vehicles listed monthly worldwide, but Meta gave no ad-product updates even as Seller adds performance insights that could lay groundwork for future monetization.
The video-first test arrives as EU regulators press Meta to curb autoplay and infinite-scroll design, with a final Digital Services Act ruling potentially carrying fines of up to 6% of global annual turnover.