Ed Policy said Green Bay is in “great financial shape” but needs a more aggressive revenue strategy as uncapped spending on facilities, staff and other resources rises across the NFL.
The pressure comes despite $753 million in operating revenue, $453 million from league revenue sharing and a $701 million reserve fund; the Packers still posted a $1.1 million operating loss, their first non-pandemic one since 1990.
Policy said the community-owned franchise lacks the capital options available to rivals with wealthy owners, including private-equity stake sales, while more teams are moving into new or upgraded stadiums.
Green Bay is eyeing more sponsorships and naming-rights deals outside Lambeau Field itself, plus more non-football events, to lift local revenue.
He also signaled future talks with city, county, state and stadium officials on a long-term funding plan for major Lambeau Field upgrades over the next 50 years.