Snapchat Adds Real-Time Spotify Sharing to Snap Map's 450 Million Monthly Users
Updated
Updated · Music Business Worldwide · Jul 27
Snapchat Adds Real-Time Spotify Sharing to Snap Map's 450 Million Monthly Users
3 articles · Updated · Music Business Worldwide · Jul 27
Summary
Snapchat has begun rolling out “Now Playing,” a Snap Map feature that shows friends what users are listening to in real time after linking a Spotify account.
Spotify is the first supported service, and the tool also ties into Spotlight videos so users can save discovered songs directly to Spotify or open a track page.
Users can limit who sees their listening, pause sharing for 3 hours, 24 hours or indefinitely, and activity stops automatically after 24 hours of not opening Snapchat.
The launch extends Snap Map beyond location sharing and local hotspots, as Snapchat joins TikTok, Instagram and Spotify in pushing music discovery as a social feature.