Parks Associates Showcases Broadband Research at 3 Events as 91% of US Homes Stream Video
Updated
Updated · PR Newswire · Jul 28
Parks Associates Showcases Broadband Research at 3 Events as 91% of US Homes Stream Video
2 articles · Updated · PR Newswire · Jul 28
Summary
Three industry events — in Orlando, Houston, and Dallas/Plano from July through September — will feature Parks Associates research on broadband, streaming, managed Wi-Fi, AI, and multifamily services.
91% of US internet households now subscribe to at least one streaming video service, while more than 25% have gigabit speeds, underscoring why providers are shifting from basic connectivity toward broader customer-experience offerings.
The firm’s latest findings also show pressure points for retention: 56% of households reported a home internet problem in the past 90 days, more than half find skinny bundles appealing, and 40% of pay-TV subscribers stay for local news and live TV.
A new white paper with Plume argues ISPs can become “experience orchestrators,” while Parks Associates’ Smart Spaces event will extend that theme to multifamily properties, focusing on resident experience, operations, and property values.