Spider-Man: Brand New Day Targets $37.4 Million China Debut, Biggest Superhero Opening in 7 Years
Updated
Updated · Hollywood Reporter · Jul 29
Spider-Man: Brand New Day Targets $37.4 Million China Debut, Biggest Superhero Opening in 7 Years
3 articles · Updated · Hollywood Reporter · Jul 29
Summary
$16.5 million by midday put Spider-Man: Brand New Day on course for a $37.4 million first day in China, a level no U.S. superhero film has reached there since 2019.
$18.6 million in presales and forecasts of $255 million to $265 million for the full run reflect pent-up demand for Spider-Man, whose last China outing grossed $199 million after a $98 million opening weekend.
Sony and Marvel leaned into the market with China’s earliest global release, two days ahead of North America, plus an exclusive IMAX launch while U.S. premium screens remain tied up by Christopher Nolan’s The Odyssey.
A finish near current projections would make Brand New Day Hollywood’s biggest China hit since Avengers: Endgame, topping Avatar: The Way of Water’s $246 million and bucking years of weak U.S. superhero sales in the market.