$1,199 Galaxy Z Flip 8 has not meaningfully pulled U.S. Gen Z away from iPhones, leaving Samsung’s latest foldable push short of its main strategic goal.
87% of U.S. teens owned an iPhone in Piper Sandler’s fall 2025 survey of 10,969 teens, up from 85% in 2024, underscoring how Apple’s ecosystem and iMessage loyalty keep younger buyers locked in.
Samsung raised the Flip 8 price by $100 from the Flip 7 even though cameras and charging stayed unchanged, adding mainly a thinner body, a Snapdragon 8 Elite Gen 5 chip in the U.S. and new cover-screen features.
That pricing leaves the Flip 8 $100 above the base iPhone 17 Pro and roughly level with the iPhone 17 Pro Max, weakening Samsung’s pitch that the clamshell foldable is the playful, accessible alternative.
The challenge could deepen if Apple enters foldables, potentially stripping Samsung’s Flip line of the novelty and nostalgia that still distinguish it.