Xbox Still Loses About $50 per Series X|S After $100 Price Hike as RAM Costs Soar
Updated
Updated · Pure Xbox · Jul 29
Xbox Still Loses About $50 per Series X|S After $100 Price Hike as RAM Costs Soar
3 articles · Updated · Pure Xbox · Jul 29
Summary
$100 higher Xbox Series X|S prices take effect August 1, yet Microsoft is still expected to lose about $50 on each console sold.
Memory chip costs driven to record highs by AI infrastructure demand have sharply raised manufacturing expenses, with Windows Central's Jez Corden saying Xbox recently lost roughly $150 per unit before the increase.
Those losses are sharpening questions around Project Helix, Xbox's next-generation hardware plan, especially reports it could blend console and PC-style store access.
Asha Sharma said last month Xbox must rethink its business model and innovate to make future hardware affordable, as the component crunch is expected to worsen into 2027.