Whatnot Seeks $20 Billion Funding Round as Live Sales Hit $8 Billion
Updated
Updated · Business Insider · Jul 30
Whatnot Seeks $20 Billion Funding Round as Live Sales Hit $8 Billion
2 articles · Updated · Business Insider · Jul 30
Summary
$20 billion is the valuation Whatnot is discussing in a new financing round, nearly doubling from the $11.5 billion level of its late-2025 raise.
$8 billion in live sales last year helped drive investor interest, with the Los Angeles startup taking a cut of transactions across fashion, sneakers, sports cards and vinyl in North America and Europe.
Consumer internet startups have struggled to win venture funding as AI absorbs capital, making Whatnot's talks a sign that investors still back fast-growing consumer platforms.
Livestream shopping remains far larger in Asia, but TikTok Shop and other social-commerce platforms have helped normalize the format in Western markets, giving Whatnot a tailwind.