Enhanced Expands Stronger+ and Longer+ to 33 Markets as Enhanced Games Boost Global Demand
Updated
Updated · Morningstar · Jul 30
Enhanced Expands Stronger+ and Longer+ to 33 Markets as Enhanced Games Boost Global Demand
3 articles · Updated · Morningstar · Jul 30
Summary
Enhanced began shipping its Stronger+ and Longer+ supplements to 33 countries beyond the U.S., including the 27 EU members, the UK, Canada, Australia, Mexico, Japan and Colombia.
Localized pricing, currency, shipping, duties and delivery-time options were added to the Live Enhanced website as the company opened direct-to-consumer ordering in those markets.
CEO Maximilian Martin said demand was driven by strong overseas interest and the global visibility of the inaugural Enhanced Games, which helped accelerate the rollout.
Marketing for the expansion will lean on athletes tied to local audiences, including Kristian Gkolomeev in Europe, Ben Proud in the UK, Brett Hawke in Australia and Isabella Arcila in Colombia.
The move marks a broadening of Enhanced's Live Enhanced platform as the NYSE-listed company pushes its supplement business further outside the U.S.