Updated
Updated · Business Insider · Jul 30
Maverick Maltin, 19, Makes Six Figures a Month Teaching AI to Adults 30 to 65
Updated
Updated · Business Insider · Jul 30

Maverick Maltin, 19, Makes Six Figures a Month Teaching AI to Adults 30 to 65

2 articles · Updated · Business Insider · Jul 30

Summary

  • Six-figure monthly income from brand deals led Maverick Maltin, 19, to leave Arizona State University and work full-time as an AI content creator, according to financial documents reviewed by Business Insider.
  • May 2025 marked his first TikTok post, and one early video hit 1 million views after he repackaged a viral AI topic with a faster delivery and stronger hook.
  • Adults ages 30 to 65 became his target audience because he saw a gap in AI content that explained tools like ChatGPT in practical, everyday terms rather than technical jargon.
  • More than 100 brand deals now generate 100% of his revenue; his first paid sponsorship brought in $2,400 for two videos after he had built roughly 80,000 to 90,000 TikTok followers.
  • 100,000 followers last August convinced him not to return to school, and he has since signed with an agency and hired a video editor to scale output while traveling full-time.

Insights

A teenager makes six figures teaching older adults AI, but what happens to his empire when these tools become inherently intuitive?
With older generations fearing AI privacy risks, how does a 19-year-old's fast-paced TikTok content overcome their deep-seated technological distrust?