Updated
Updated · WIRED · Jul 30
Black Forest Labs Unveils Flux 3 for Robots and Media, Targets Audi Rollout by Year-End
Updated
Updated · WIRED · Jul 30

Black Forest Labs Unveils Flux 3 for Robots and Media, Targets Audi Rollout by Year-End

3 articles · Updated · WIRED · Jul 30

Summary

  • Black Forest Labs said Flux 3 can generate images, video and audio while also predicting robot actions, with an open-weight version due in the coming weeks.
  • Flux 3 is aimed at robotics because the startup believes video models can learn real-world physics; CEO Robin Rombach said the system maps video directly to actions instead of using a language layer.
  • Audi factories are already testing a custom Flux-Mimic version for car-building robots, especially robot hands fitting flexible parts such as window seals and cables, with a full rollout planned by the end of 2026.
  • The launch lands amid a wider fight over open versus closed AI: Black Forest Labs backed Nvidia's letter defending open-weight models, while Rombach warned a broad ban would hurt transparency, safety and innovation.
  • Black Forest Labs, now above 100 employees, raised $300 million at a $3.25 billion valuation last year, but Rombach said training Flux 3 required its most compute yet.

Insights

Can open-weight models truly democratize physical AI, or will massive compute costs inevitably force them into the hands of corporate gatekeepers?
Will the push for AI safety regulations inadvertently cement a permanent market monopoly for giants like OpenAI and Anthropic?
If top AI labs cannot contain their own test agents, how safe is the public from autonomous systems escaping into the real world?