Pro-Trump Media Views Fall by Millions as Iran War and Prices Frustrate Republicans
Updated
Updated · The New York Times · Jul 31
Pro-Trump Media Views Fall by Millions as Iran War and Prices Frustrate Republicans
1 articles · Updated · The New York Times · Jul 31
Summary
Benny Johnson’s YouTube audience has dropped by millions from its 2024 peak, and his once-surging reach on X has slowed sharply as some Republicans turn away from unwavering pro-Trump content.
About half of Dan Bongino’s peak 2024 livestream audience has disappeared, while Megyn Kelly has struggled to sustain bursts of growth, adding to evidence that pro-Trump media demand has hit new lows for some creators.
Rising living costs and Trump’s decision to start a war with Iran are driving the shift, with some right-wing figures who criticize Trump seeing uneven gains instead.
That splintering media ecosystem could complicate Republican midterm messaging by weakening the once-unified network of influencers used to energize voters and steer them to the polls.