$13,130 is the starting price for Caviar’s new Legends collection, led by a Messi-themed foldable phone built on Samsung’s Galaxy Z Fold 8 Ultra and finished with 24-karat gold.
19 units of each model were produced, with the company positioning the line as a tribute to sports icons through handmade customization and portraits on the devices’ backs.
Cristiano Ronaldo also gets a version based on the iPhone 17 Pro or Pro Max, starting at $11,410, with the same luxury treatment and football-star branding.
Caviar said the Messi edition reflects the Argentine’s “subtle and refined” style, extending a strategy it has already used for themed phones tied to Apple’s 50th anniversary, the U.S. flag and bitcoin.