Updated
Updated · USA TODAY · Jul 31
Barnes & Noble Warns $1 Book Deal Is Phishing Scam as 39% Report Fraud Targeting
Updated
Updated · USA TODAY · Jul 31

Barnes & Noble Warns $1 Book Deal Is Phishing Scam as 39% Report Fraud Targeting

2 articles · Updated · USA TODAY · Jul 31

Summary

  • Barnes & Noble said July 31 that viral Instagram and TikTok posts advertising $1 books are fake and likely phishing scams, not legitimate promotions.
  • The posts send users to links promising a code for the supposed deal, which claims to run through Aug. 7, prompting the retailer to direct shoppers to its official website instead.
  • TransUnion said 1 in 6 U.S. consumers lost money to digital fraud over the past year, with phishing via emails, QR codes and social media the most reported scam.
  • AI is helping criminals produce more polished fraud schemes faster and more cheaply, adding to losses tied to stolen card data, website skimming and account takeovers.

Insights

Why are sophisticated scammers using a fake one-dollar book promotion to drain billions from unsuspecting consumers?
With AI powering modern scams, how can you tell if a retailer's discount is a dangerous trap?