Majchrzak and Alessi Win Love Island UK as Final Audience Slips to 1.1 Million
Updated
Updated · bbc.co.uk · Aug 1
Majchrzak and Alessi Win Love Island UK as Final Audience Slips to 1.1 Million
3 articles · Updated · bbc.co.uk · Aug 1
Summary
Julia Majchrzak and Lorenzo Alessi won Love Island UK's 13th series, whose Monday final averaged 1.1 million viewers across devices, down from last year's 1.3 million overnight audience.
More than 60% of viewers now watch via streaming, ITV said, and the latest series plus companion shows logged over 180 million ITVX streams despite the drop in linear-era audience highs.
Fans and commentators told BBC Newsbeat the latest run lacked convincing romance and felt overproduced, arguing twists and drama overshadowed the relationships that once anchored the show.
Love Island USA has become a benchmark for comparison, with Peacock saying its eighth season ranked as the top U.S. reality show for five weeks and generated far stronger TikTok activity.
ITV defended the franchise's reach, saying Love Island has topped 2 billion ITVX streams to date and remains commercial TV's biggest UK show among 16-34-year-olds.