Updated
Updated · USA TODAY · Aug 3
Dairy Queen Unveils 4-Item Fall Treat Lineup, Led by August Blizzard
Updated
Updated · USA TODAY · Aug 3

Dairy Queen Unveils 4-Item Fall Treat Lineup, Led by August Blizzard

3 articles · Updated · USA TODAY · Aug 3

Summary

  • Aug. 3 brought Dairy Queen’s new Caramel Apple Cheesecake Blizzard, featuring cheesecake pieces and caramel apple topping as the chain’s August Blizzard of the Month.
  • The wider Fall Treat Collection arrives Aug. 31 with three more items: a Brown Sugar Cookie Dough Blizzard, a Toasted Marshmallow Mocha DQ Coffee Chiller, and the returning Pumpkin Pie Blizzard.
  • Through Aug. 30, DQ rewards members can buy one Blizzard and get a second for 99 cents when ordering in the mobile app, with the offer available once per day.
  • The launch positions Dairy Queen for the early fall menu push as Starbucks and Dunkin’ also announced pumpkin spice latte returns for Aug. 25 and Aug. 19.

Insights

Will Dairy Queen’s new fall treats outshine returning pumpkin favorites and coffee-chain launches competing for the same seasonal cravings?
Why are fall menu launches arriving so early, and can Dairy Queen’s app deal turn dessert buzz into repeat visits?