Honor Unveils New Circle Logo, Adopting 'Dare to Be' Tagline
Updated
Updated · freeyork.org · Jul 31
Honor Unveils New Circle Logo, Adopting 'Dare to Be' Tagline
1 articles · Updated · freeyork.org · Jul 31
Summary
Honor revealed a new logo built around a circle crossed by a diagonal stripe, presenting it as the visual marker of a new phase for the smartphone brand.
The design is meant to symbolize “breaking through perfection,” with Honor framing the rebrand as a push to stand apart from larger rivals such as Apple and Samsung.
A sleek launch video paired the logo with the new tagline “Dare to Be,” reinforcing the company’s message of a more daring identity.
Honor tied that branding shift to recent products and concepts, including its robot phone tease, foldables and what it calls the world’s thinnest tablet.