Cleveland’s expansion WNBA team formally introduced the Sirens name, logo and two-blue color scheme ahead of its 2028 debut, tying the brand to Lake Erie rather than the NBA club it will share an arena with.
Allison Howard said the goal was to avoid becoming the “Lady Cavaliers,” stressing the franchise needed a separate identity despite common ownership under Dan Gilbert’s Rock Entertainment Group.
The branding choice sets Cleveland apart from several WNBA teams that echo their NBA counterparts’ colors, putting the Sirens closer to the New York Liberty and Golden State Valkyries in visual independence.
About 9,000 season-ticket deposits have already been collected, and the rollout also nodded to Cleveland’s WNBA past by featuring former Rockers player Janice Braxton and other alumni at the unveiling.