Disney Strikes Global TikTok Deal for Fan Videos Across Hundreds of Titles

3 articles · Updated · The New York Times · Aug 5

Disney said fan-made TikTok-style videos tied to its characters and franchises will begin appearing on Disney+ in the U.S. in coming months under a new global partnership.
Verts — Disney+’s vertical-video feed launched this spring — is meant to keep users opening the app and turn casual scrolling into longer streaming sessions.
TikTok will give selected creators access to clips from hundreds of Disney library films and shows, spanning Pixar, Marvel, FX and Lucasfilm, while Disney said the videos will be tightly curated.
The deal also gives TikTok a family-friendly brand partner as it chases user growth, and it extends Disney’s broader push to let outside creators work with its intellectual property after its Sora tie-up collapsed in March.