New York Times Revenue Rises 11.2% to $762.5 Million on 280,000 Digital Subscribers
Updated
Updated · The New York Times · Aug 5
New York Times Revenue Rises 11.2% to $762.5 Million on 280,000 Digital Subscribers
1 articles · Updated · The New York Times · Aug 5
Summary
$762.5 million in second-quarter revenue and $155.3 million in adjusted operating profit kept the New York Times on track for its 15 million-subscriber goal by end-2027.
280,000 new digital-only subscribers lifted the total subscriber base to 13.35 million, including about 12.8 million digital-only subscribers.
Digital businesses drove the gain: digital-only subscription revenue rose 16.4% to $407.9 million, while digital advertising jumped 20.7% to $114 million.
Costs also climbed, with adjusted operating expenses up 10% to $607.2 million on higher compensation, benefits and marketing spending.
Print continued to shrink even as the bundle strategy expanded, with print subscribers falling to 550,000 from 580,000 a year earlier and third-quarter guidance calling for further digital growth.
Is the New York Times's explosive digital growth fueled by journalism, or are games and recipes secretly carrying the empire's weight?
With profits soaring today, can the Times survive tomorrow's AI revolution without sacrificing the trust that built its multi-million subscriber empire?
As affiliate commerce drives massive revenue, will the pursuit of product-review profits eventually erode the prestigious journalistic trust of the Times?