FDA Authorizes 4 Flavored on! Nicotine Pouches as Health Groups Warn of Youth Addiction
Updated
Updated · The Independent · Aug 5
FDA Authorizes 4 Flavored on! Nicotine Pouches as Health Groups Warn of Youth Addiction
3 articles · Updated · The Independent · Aug 5
Summary
Four flavored on! nicotine pouches from Helix Innovations — including cappuccino, autumn spice and rich berry — won FDA authorization this week under a pilot review program.
The FDA says the program streamlines product reviews, but the American Heart Association said its basis was never adequately explained and accused the agency of putting dangerous flavored products on the market.
Nicotine pouches contain no tobacco, yet health groups said nicotine remains highly addictive and can harm brain development, with long-term use tied to lung damage, stroke and heart disease.
The move follows the FDA's June 30 modified-risk order for nearly two dozen ZYN products, allowing claims that switching completely from cigarettes lowers risks of several diseases.
FDA survey data showed 1.7% of U.S. middle and high school students used nicotine pouches last year, a figure critics cite in arguing flavored products can hook youth.