Irv's Burgers Launches Ice Cream Man Combo Through Aug. 9 as Film Opens Aug. 7
Updated
Updated · Yahoo! Voices · Aug 4
Irv's Burgers Launches Ice Cream Man Combo Through Aug. 9 as Film Opens Aug. 7
2 articles · Updated · Yahoo! Voices · Aug 4
Summary
Irv's Burgers is selling a limited-time I-SCREAM CHILL(I) CHEESE COMBO MEAL at all locations through Aug. 9 to promote Eli Roth's upcoming horror film Ice Cream Man.
The tie-in also includes limited-edition merchandise such as custom Ice Cream Man hats and free mini posters, available at all Irv's restaurants ahead of the movie's Aug. 7 theatrical release.
Irv's is pairing the film promotion with its broader 80th-anniversary push, with the Route 66 chain planning a birthday event on Aug. 26 featuring deals and giveaways.