Updated
Updated · Fox News · Aug 5
Akron Zips Let 1 Fan Call Opening Drive as $75 Season Tickets Fuel Promotion
Updated
Updated · Fox News · Aug 5

Akron Zips Let 1 Fan Call Opening Drive as $75 Season Tickets Fuel Promotion

3 articles · Updated · Fox News · Aug 5

Summary

  • Sept. 12 will bring an unusual first series for Akron: one randomly selected season-ticket holder will call the plays in the home opener against Robert Morris.
  • Akron framed the "Offensive Coordinator of the Game" promotion as a fan-engagement push, with athletic director Andrew Goodrich saying it gives a loyal supporter a seat alongside the coaching staff.
  • $75 to $181 season tickets qualify fans automatically, and each ticket counts as an entry; referrals that bring in new season-ticket holders add more chances to win.
  • The stunt hands a Division I FBS fan direct control of one offensive possession, turning a routine opener into a marketing play aimed at boosting attendance and involvement.

Insights

Will Akron's risky stunt of letting a fan call plays revolutionize college football marketing, or backfire on the field?
How much real control will the lucky Akron fan actually have over Coach Moorhead's opening drive script?