Spider-Man Designer Reveals 5 Hidden Easter Eggs in Brand New Day

Q: What happens when a background artist secretly sneaks their own childhood drawings into a massive blockbuster?

It becomes a small but striking act of authorship inside a giant studio movie: the drawing turns into a hidden personal Easter egg, and only later do fans learn it was there. That is what happened on *Spider-Man: Brand New Day*. Graphics assistant Will Dixon said the children’s drawings seen in one scene were based on drawings he made as a child. After the film opened, he revealed the detail on Letterboxd and described it as especially meaningful because it let him place a piece of his younger self into a Spider-Man film. His posts show how background artists shape a blockbuster in ways audiences rarely notice. Dixon also shared other designs he made for the movie, including Daily Bugle clippings on Ned’s conspiracy wall, a recreated Tony Stark bag for Peter’s dream sequence, villain-themed laptop stickers, a Punisher chili can named in tribute to Gerry Conway, and a pickle jar label referencing a *No Way Home* Michael Giacchino cue. He said some were created quickly and may never be visible clearly on screen. The larger effect is twofold. For fans, these reveals deepen appreciation for how much storytelling lives in props and set dressing. For the artist, it becomes a personal milestone: a childhood fandom literally embedded in the final film. As Dixon put it, the moment made him think of the child who once drew his own Spider-Man adventures and never imagined they would end up in an actual Spider-Man movie.

3 articles · Updated · Gizmodo · Aug 5

Will Dixon, credited as a graphics assistant on Spider-Man: Brand New Day, posted unseen props and references from the film on X, surfacing details audiences likely missed in theaters.
His reveals include Daily Bugle clippings on Ned’s conspiracy wall, a recreated Tony Stark bag from Peter’s dream, and a Punisher chili label named for co-creator Gerry Conway.
Dixon also shared laptop stickers based on classic Spider-Man villains and a pickle-jar label that quotes a Michael Giacchino cue from No Way Home.
On Letterboxd, Dixon said children’s drawings seen in the film were his own childhood Spider-Man sketches, turning a small set detail into a personal tribute.
The posts give fans an early look at frame-by-frame Easter eggs that usually emerge only after a movie reaches digital release; Brand New Day is now in theaters.