Cincy Shirts Sells $30 Tees to Fund Beaver's Mini Mart as Buc-ee's Pursues Trademark Suit
Updated
Updated · Dayton Daily News · Aug 5
Cincy Shirts Sells $30 Tees to Fund Beaver's Mini Mart as Buc-ee's Pursues Trademark Suit
3 articles · Updated · Dayton Daily News · Aug 5
Summary
Cincy Shirts is selling $30 T-shirts to send proceeds directly to Beaver's Mini Mart, saying each purchase helps keep the Beavercreek store open and fund its legal defense.
The campaign backs the market at 1592 Hanes Road as it fights a trademark infringement lawsuit from Buc-ee's, which says the store's cartoon beaver logo too closely resembles its own trademarked mascot.
Beaver's Mini Mart has operated for years before Buc-ee's entered the local market, and the shirt pitch frames the case as support for an underdog local business.
The shirts, featuring Beaver's Mini Mart's logo and address, are offered online in gray and natural colors in sizes XS through 5XL.