NRF Defends Pricing Tools Used by 600,000 Retailers as Senate Probes AI Surveillance
Updated
Updated · chaindrugreview.com · Aug 5
NRF Defends Pricing Tools Used by 600,000 Retailers as Senate Probes AI Surveillance
3 articles · Updated · chaindrugreview.com · Aug 5
Summary
NRF told a Senate Judiciary subcommittee that retailers use data-driven pricing, loyalty programs and electronic shelf labels to keep prices competitive, not to charge individual shoppers more.
In a statement submitted ahead of the hearing, the trade group said those tools help retailers react to rival prices, demand shifts and seasonal trends while enabling personalized discounts and faster price updates.
More than 600,000 retailers nationwide compete for shoppers, NRF argued, giving companies strong incentives to keep prices affordable and preserve consumer trust rather than maximize prices person by person.
The defense came as a bipartisan Senate hearing led by Josh Hawley and Dick Durbin examined whether AI surveillance pricing lets companies use consumer data to tailor higher prices.