India’s Supplement Market Heads for $68.43 Billion as Experts Warn Self-Prescribed Vitamins Can Harm
Updated
Updated · BW Businessworld · Aug 5
India’s Supplement Market Heads for $68.43 Billion as Experts Warn Self-Prescribed Vitamins Can Harm
1 articles · Updated · BW Businessworld · Aug 5
Summary
$68.43 billion by 2030 — that is the projected size of India’s nutritional supplement market as self-prescribed vitamins, minerals and IV drips become increasingly common, doctors say.
Experts said routine multivitamins do not boost immunity or prevent major illnesses for most healthy adults eating balanced diets, and are mainly useful for groups such as pregnant women, older adults, vegans or patients with documented deficiencies.
Vitamin E, omega-3, calcium and vitamin D can all cause harm in excess — including bleeding, heart-rhythm changes, kidney stones, constipation and muscle weakness — while some supplements can also interfere with medicines or mask underlying conditions.
Doctors linked the surge to rising health consciousness, easy online advice and influencer marketing, and urged tighter regulation, including curbs on over-the-counter sales and greater reliance on medical prescriptions.