Mazda's Redesigned CX-5 Struggles in U.S. as Rising Gas Prices Lift Hybrid SUV Sales
Updated
Updated · Nikkei Asia · Aug 5
Mazda's Redesigned CX-5 Struggles in U.S. as Rising Gas Prices Lift Hybrid SUV Sales
3 articles · Updated · Nikkei Asia · Aug 5
Summary
Mazda's fully redesigned CX-5 has struggled in the U.S., even though the midsize SUV is central to the automaker's profit outlook.
Rising gasoline prices have shifted demand toward hybrid sport utility vehicles, helping Mazda's hybrid model post strong sales while the conventional CX-5 lagged.
Lower tariffs and a weak yen still helped Mazda swing to a quarterly profit by reducing production costs.
The split performance underscores Mazda's challenge in the U.S. market: protecting earnings while consumer demand moves away from traditional gasoline SUVs.