Sony Explores PlayStation Ads From Non-Gaming Brands as PS6 Is Expected to Top $1,000
Updated
Updated · Push Square · Aug 6
Sony Explores PlayStation Ads From Non-Gaming Brands as PS6 Is Expected to Top $1,000
3 articles · Updated · Push Square · Aug 6
Summary
Sony is weighing ad sales to “non-endemic” brands across the PlayStation ecosystem, with a San Mateo job listing seeking a director to partner with major advertisers and sell new placements.
The move points beyond game marketing toward consumer brands such as food or drinks, though the listings leave open whether ads would appear in PS Plus, the PlayStation Store or branded content tie-ins.
Sony is chasing new revenue as console growth stalls and game development and hardware costs rise; the report says AI-driven component demand has pushed expected PS6 pricing above $1,000.
The strategy revives a sensitive area for PlayStation after WipEout HD ads were pulled in 2008, and follows broader industry efforts by companies including EA to expand advertising businesses.