DuckDuckGo Opens $35 Sunglasses Preorders After Anti-AI Pair Sells Out in 1 Week

1 articles · Updated · USA TODAY · Aug 6

Aug. 5 brought preorders for DuckDuckGo’s “Normal F---ing Sunglasses” after the $35 anti-AI product sold out within a week of its late-July launch.
DuckDuckGo and Knockaround pitched the glasses as deliberately low-tech—no camera, microphone, battery or AI—framing them as a statement against growing surveillance and AI saturation.
The matte-black sunglasses instead offer standard features such as polarized lenses, UV400 protection and FDA-compliant impact-resistant lenses, with preorder shipments slated for Nov. 19-30.
The launch landed soon after Meta introduced smart glasses starting at $299, a category facing backlash over covert-recording fears and an April warning from more than 75 advocacy groups about privacy risks.