Amazon, Walmart Launch Back-to-School Sales Early as Families Brace for $922 Spending
Updated
Updated · The Guardian · Aug 6
Amazon, Walmart Launch Back-to-School Sales Early as Families Brace for $922 Spending
1 articles · Updated · The Guardian · Aug 6
Summary
Amazon, Walmart, Best Buy and Nordstrom have already begun promoting back-to-school deals, signaling an earlier-than-usual start to the shopping season.
PwC found families expect to spend more than $922 this year, with 47% planning to outlay more than last year as food and gas costs squeeze household budgets.
That pressure is pushing shoppers to spread purchases over time rather than make one large seasonal trip, giving retailers an opening to pull demand forward with discounts.
The early promotions span staples from tech and clothing to dorm goods, suggesting retailers see price-sensitive consumers as willing to buy now if markdowns help manage cash flow.