Apple TV Debuts 1:30 Ted Lasso Ad as Season 4 Hits No. 1 Worldwide
Updated
Updated · 9to5Mac · Aug 8
Apple TV Debuts 1:30 Ted Lasso Ad as Season 4 Hits No. 1 Worldwide
2 articles · Updated · 9to5Mac · Aug 8
Summary
Apple TV this week released a 1:30 “Welcome Back” commercial timed to Ted Lasso’s season-four premiere, dropping coach Lasso into other platform series.
The ad cross-promotes Apple TV’s lineup by weaving in shows including Severance, Silo, The Morning Show, Slow Horses and Shrinking while pushing viewers toward the new season.
Season 4 is rolling out weekly every Wednesday through Oct. 7, and with only the premiere available so far, Ted Lasso has already climbed to the No. 1 spot on the TV app chart worldwide.
Nielsen previously ranked Ted Lasso as the biggest U.S. streaming original of 2023, but broader audience impact for the new season will take weeks to show up in viewing data.